5 Tips for Medical Practitioners to Build Brand Awareness Through Linkedin

Linkedin – The social network site developed for business networking is primarily used by individuals, recruiters, and sales representatives.

Recent stats show that Facebook has 2.989 billion users worldwide, Instagram holds 1.628 billion users, and Linkedin has just 740 million active global users. Meanwhile, it has surpassed reputed social media channels like Twitter (353.90 million users), Snapchat (383 million users), and the fastest-growing new social media sites like BeReal.

Hence Linkedin adaption to digital marketing will help individuals in every sector reap many benefits. The healthcare sector is not an exception.

Why is Linkedin vital for healthcare marketing?

Whether you are a budding doctor or an established medical professional, whether you own a small clinic or a big multispecialty hospital, Linkedin offers the following benefits to your practice:

• Online Reputation Management – Digital presence is the key to building your reputation in the internet channels. As Linkedin allows its users to share their academic details and professional information, it aids in developing their personal and business brands. 
• SEO benefits – Creating profiles in authoritative and professional network sites like Linkedin send positive signals to search engines. A healthcare firm can increase its presence in search engine results to a considerable extent by using LinkedIn.
• Helps in referral marketing – Projecting a doctor’s professional expertise and achievements helps him/her stand ahead of the competition. Likely, it helps in getting the attention of people in the healthcare industry, hospital recruiters, and connected with even industry leaders. 

Besides these, Linkedin provides a platform to showcase your knowledge in a business subject by publishing articles. It guarantees people in your connections will learn something new from your experience.

Linkedin marketing tips for medical practitioners to build brand awareness 

1) Create a well-developed profile

While creating a Linkedin profile, you must provide a lot of information. Digital marketing experts advise filling every section as possible. It is because adding a headline, photo, cover image, place of education, previous and current workplaces, and others in your profile helps people to understand your past & present experiences.

Moreover, adding skillsets and certifications showcase your expertise in the business subject. For doctors, it aids in establishing their brand as medical professionals.

For example, look at the Linkedin profile of Dr. D. Sendhilnathan, a reputed dentist in Chennai.

It gives a clear story of his career, and we also learned about his clinic, and 20+ years old dental practice.

2) Become a member of relevant Linkedin groups

Like Facebook, grow your professional network by adding your colleagues and fellow practitioners in the healthcare sector after creating your profile.

Later, search for available groups for doctors and healthcare practitioners by adding queries like “healthcare groups” in the search bar. You can get results like this.

Join the relevant groups and start discussions with other members. Becoming an active member of the group by sharing information, answering queries, and connecting with other members in the group will establish your profile’s brand among the network of peers.

Simply, providing value to a LinkedIn group will showcase a medical practitioner’s skill set, lead to various productive conversations, and even introduce them to industry leaders in the healthcare sector.

3) Know what the audience is looking for

Sharing content in profiles, company pages, and groups is essential for the success of a Linkedin marketing strategy. It applies to doctors, pharmaceuticals, and healthcare organizations as well.

A medical practitioner should begin by assessing what information is shared in groups and which posts get higher engagement before sharing content. Such assessments will give a clear picture of what people are looking for from healthcare organizations currently.

Sharing content that carries answers to people’s queries will suit their requirements. Right?

Thus a healthcare practitioner can gain the attention of people in this network. It guarantees the generation of leads and conversions.

4) Follow the 20-80 rule

Linkedin allows its users to share a wide range of content, such as images, videos, reports, testimonials, presentations, etc. It is a well-known fact that visual storytelling performs better than other content types.

A medical professional should post content about problems with people’s healthcare more often than promoting their practice and clinic.

For example, if a clinic plans to update its Linkedin profile frequently by posting 15 monthly content. 80% of the content (i.e.) 12 posts should carry information that answers the healthcare queries of people, whereas the clinic can brand or promote their practice in the remaining 3 posts.

Such a 20-80 rule will increase the credibility of a healthcare organization’s profile.

5) Take advantage of Sponsored posts and Sponsored messages

If you want to get people’s attention immediately through the Linkedin platform, running LinkedIn ads or sponsored posts will suit your needs. In some instances, our social media content will be overwhelmed by the plethora of content posted by others, so our content might not reach the broader people.

To avoid such conflicts and ensure your contents reach the right and broader range of audience, a doctor has to invest in sponsored ads.

Before starting this, it is pivotal to assess what people are expecting from healthcare professionals. Likely, you should determine whether the goal of sponsored posts is creating awareness or getting leads for your practice.

Likely, the social network site has a premium messaging feature called InMail through which a LinkedIn user can send native messages to another user directly (i.e.) a healthcare organization can send messages to reach its target audience easily. Many social media marketers reveal that this approach has better outreach as well.

Bottom line

As Linkedin is less social and more professional, it has fewer active users than other social networking websites like Facebook. However, many people intend to get connected with the professional audience and share their professional thoughts. 

Branding a healthcare practice on LinkedIn is not just creating a doctor’s profile and a company page for the hospital. Apart from showcasing academic background, achievements, and business expertise and getting connected with professional audiences, it requires deep research to detect who is our target audience, what they are expecting. Once such things are identified, a plan should be made to share content catering to the audience’s needs.

Getting such Linkedin marketing activities for doctors done with experts’ support will build their brand online and grow their practice.

Want more tips to grow your healthcare practice through social media? Contact our healthcare social media agency, and let us support your practice with innovative tactics.