6 Successful Ways to Use Short Video Content for Your Healthcare service

Social media’s face has changed dramatically in a very short time. Today, short video content dominates user news feeds. Some social media platforms, like Instagram, facebook, youtube use 30 sec video to feature in separate sections for short video content  like reels and shorts. However, other platforms, such as TikTok, Vigo videos use short videos for their main communication channel. Health service providers can share their content on their social media pages in order to increase client engagement and lead generation.

“What are the things you have to focus on to make your video crisp and useful to your clients ?”

You can use one of these techniques to make your video content more effective for you and your business.

1. Talk to your Patients about their problems.

Social media platforms can be used to reach out to your clients and address their problems. The key in this is to show how your treatment can solve their specific problems. If your followers see your simple solutions and feel like they can solve their problems, they will be more likely to visit your website and make an appointment.

2. Providing Quick Education about your treatment

The good thing about short videos is you can share your ideas immediately. It can be difficult to explain your services or procedures briefly. You can explain the important information to your audience using visual cues and quick graphics. This will allow them to remember the information and make it enjoyable.

3. Testimonials: Use Social Proof

A well-executed short video testimonial from a patient will make people remember your brand. With this type of short videos reaching out to people other than your followers is easy. Your main goal is to make a testimonial crisp and clear from your clients and make your audience trustworthy.

4. Sharing Media Clips

If you have been on various news shows and other media outlets, talking about trending topics (ex: Covid) at specific times in the year. Your audience is seeking the same particular answers. If clips are available on your websites and social media, it will get more chances to go viral . Because you are able to get your name out at key times during the year, when your followers need it most, it is very effective.

5. Write a script

Now it is time to start working on the content. This can be done by creating a video script which tells your story. You have two options: either write a word by word script or only the topics you want to cover in your video. Whatever your situation, it is important to have a reference guide so that you don’t forget an important topic as you start filming.

6. Keep your editing simple.

Trying out different effects during the video editing process might be entertaining, but don’t go overboard. Simple, professional editing is the best.

These are some things you should do in the editing stage:

• Noise-canceling can be used to eliminate background noise
• You can adjust the lighting slightly if necessary.
• Avoid awkward silences or pauses.
• Adding background Music and Transitions.