Having a digital marketing plan that targets people in their local area is more vital than ever for healthcare organizations due to the rising demand for healthcare services.

There are a number of digital marketing strategies that can help you be successful, regardless of whether your company is a franchise with numerous locations or a single location.

Building a solid internet presence in several places is crucial for expansion and profitability. However, for healthcare providers, multilocation marketing presents particular obstacles that might be difficult.

This blog articles discuss the top 10 effective strategies for multilocation healthcare marketing.

Strategies for Multilocation Healthcare Marketing:

1. Provide Smooth Digital Experience Online:

Patients frequently find you through your healthcare website, which is an important component of your marketing strategy. Its user experience (UX) and design should be easy to understand and offer a satisfying digital experience. 

First, your website should adhere to basic design principles, such as the use of clear fonts, simple menus, orderly layouts, high-quality photos, and strong call-to-action buttons. 

Additionally, ensure that your sites load rapidly because slow loading times can drive away users. To check the speed of your website and make the necessary adjustments, use Google’s PageSpeed Insights tool.

Source: onthemap.com

2. Maintaining Brand Consistency Across Locations:

Maintaining consistency is essential to building a strong and lasting brand. Your brand’s exposure may suffer if you are unable to maintain consistency in your branding and marketing while making adjustments for each region.

Establish clear brand rules that your marketing team. Having an experienced healthcare marketing agency that manages everything is beneficial in order to guarantee brand uniformity throughout all locations.

3. Make Use of Local Citations:

According to BrightLocal’s 2023 Local Consumer Review Survey, 98% of people utilize the internet to research local businesses, Since local citations and listings assist search engines in identifying your healthcare practice, they are crucial for enhancing your local SEO. 

Source: brightlocal.com

Google finds it easier to understand your services and link you with the appropriate audience through these citations.

Two types of citations help in enhancing your online visibility.

Structured Citations: These are listings of your company’s name, address, and phone number (NAP) in reliable directories such as IndiaMart, Practo, Sulekha, and Justdial. Search engines prefer these directories because of their quality content.

Unstructured Citations: These are less structured versions of your company’s information that are frequently found on websites that aren’t meant to be directories, such as news stories, blog posts, social media, and reviews.

4. Attract Local Leads with Geo-Targeted Pages:

To boost traffic and draw in more local patients, healthcare organizations with several locations should develop geo-targeted websites and landing pages. The places you serve are the focus of these pages. Patients will select the place that is nearest to them if they have many sites.

By making these local pages, you give patients a more individualized experience and make it easier for them to find your office, which enhances the probability that they will schedule an appointment.

Make landing pages and websites that are geo-targeted for each of your locations. Make sure all of the information on each page is accurate and current, including your name, address, phone number (NAP), website links, maps, business hours, and other necessary information.

5. Launch a High-Performing Google Ads Campaign:

PPC advertising, often known as Google Ads, is an ideal way to increase the number of patients who visit your office. It helps you connect with the right individuals by putting your services at the top of search engine results. 

PPC is a useful strategy for obtaining leads since it effectively reaches patients who are prepared to schedule an appointment.  

Plan customized strategies and campaigns for each location and keep track of how they perform. Use digital marketing tools to make your work more efficient and save time. This approach also helps reduce costs for your brand. 

When deciding where to focus your resources, think about each location’s specific needs and how strong the competition is in that area.

6. Highlighting Your Specialized Services:

Specialities and services may vary among your locations, and you may even have unique services available at each one. It’s important to modify the content to emphasize these variations while maintaining the consistency of your brand.

Make sure every service has a distinctive branding that works in every location. This will improve the overall reputation of your hospital and help you stand out as a leading service provider. 

Additionally, while adhering to your brand requirements, you can contact your audience using local strategies like customized advertisements, community activities, and local SEO.

7. Develop Local Patient Personas:

For healthcare businesses with multiple locations, creating local patient profiles is essential. It lets you target various customers and improves your marketing strategies. 

Your content and advertisements will be more relevant if you have a thorough understanding of the interests, preferences, and decision-making of your audience. As a result, you have a better chance of drawing in new patients.

Source: onthemap.com

They also assist you in improving your website and developing more effective calls to action. Learning about the healthcare sector is the first step in developing the greatest healthcare personas. 

This can assist you in better identifying the kinds of patients you wish to approach and developing better content.

8. Take Advantage of Social Media:

Managing several locations might be difficult where there are several providers in the same area. However, you can turn every location into a valuable asset with careful preparation. You can reach a wider audience by building a talented marketing team and making good use of social media.

Utilizing social media to its full potential is crucial. When you do this, pay attention to both the location and the content you post about it.

The best course of action is to establish and follow a defined social media strategy for each location. You can get the best results by collaborating with a digital marketing agency that specializes in healthcare.

9. Effectively Utilize Patient Testimonials:

According to studies, 72% of healthcare consumers look up online evaluations before selecting a physician or healthcare provider. When searching for healthcare providers, individuals no longer rely on word-of-mouth recommendations, referrals, or conventional advertising. 

Rather, they rely on ratings from patients to guide their choices. The simplest and most efficient method of collecting reviews is to ask patients for their opinions. A basic review gathering plan is useful in this situation.

Source: brightlocal.com

Many satisfied patients will be pleased to share their opinions, so teach your staff to ask for reviews after appointments. Make it simple for them by providing a variety of review submission options, such as brief forms or follow-up emails.

10. Prioritize Patient Retention in Marketing:

Keeping current patients is just as important as bringing in new ones, especially because patient retention rates can occasionally exceed 48%.

Many healthcare professionals often neglect patient retention because they believe that offering high-quality care will inherently guarantee patient loyalty. However, patients now have more options than ever before in the highly crowded healthcare market.

In addition to receiving excellent medical treatment, they anticipate easy, individualized encounters that make them feel appreciated and taken care of.

Take advantage of patient feedback:

Gather important information by using review sites like Google Business Profile, conducting in-person interviews, sending post-appointment satisfaction surveys, and keeping an eye on patient mood on social media.

Customize Interactions with Patients:

Utilize patient information to customize health advice, reminders, and communications so that every patient receives timely and customized treatment. This includes secure messaging, customized portals, and appointment instructions.

Include Digital Solutions That Are Easy to Use: 

AI-powered chatbots for questions, automated reminders, online appointment scheduling, and online services for remote consultations are examples of digital tools that can improve the patient experience.

Bottom Line:

Multilocation marketing requires a customized strategy for every site. Content and strategies that prioritize visibility and engagement are beneficial to every website. Multiple site management is made easier with the correct plan.

Take one step at a time and contact us the best healthcare digital marketing agency with decades of experience in healthcare for multilocation healthcare marketing.