Increasing Website Traffic from 9 to 2800+ in Less Than 180 Days
45 Users
Before Signing up the project616 Users
Current website Traffic571 Users
Increase in Monthly Website Visitors
Insights about
Dr. Karunakumar
Dr. Karuna Kumar is one of the leading Hematologists, Hemato-Oncologist & Bone marrow Transplant Physicians based in Hyderabad. With over 9+ years of experience, he has been transforming the lives of thousands with his unequaled service and exceptional quality of treatment. Acting swiftly to emergency calls, he is currently one of the most sought Hematologist in Hyderabad
Client’s Problem
Even though he was highly equipped with immense knowledge and experience, traffic visits to his site was a forgettable number of just under 10. The minimal traffic driven to his site was offering no space for conversion, making our client look out for an experienced SEO team to ignite the traffic and conversion rate.Â
Dr. Karuna Kumar reached out to Harvee Healthcare, one of the best Medical digital marketing agency through Google ads, in the hope of curating expert solutions to make his clinic be seen digitally worldwide
Number Game
User Before(Jun 2022)
User After(January 2023)
Our Approach
We, at Harvee, ensure a holistic approach towards bridging the gap between hospitals and patients through digital marketing as a platform. But we refrain from recommending the same tried and tested approach for all clients.
Instead, we first analyze the client’s profile, database, website, and vision and curate a specially crafted diversified marketing strategy that addresses their issues and lands them in a solution without needing to try out all the aspects of digital marketing after bone-deep market research and competitor analysis.
In Dr. Karuna Kumar’s case, we found that there was no organic traffic to his website citing multiple issues on his home page. To secure this gap we recommended SEO as the primary source of the plan of action to trigger the traffic generated to the site.
What we did?
After the first stage of analysis, our reports were clearly indicating that there were no relevant keywords on the website. We requested the doctor to share his area of expertise and knowledge. Once we got his key areas of specialization, we started collecting the keywords related to them. Then we started writing plagiarism-free contents with our expert content writing team to weave blogs and webpages with the keywords.
Using the Google Pagespeed Insights tool, we ran a website speed audit, the client’s site scored 20 on 100 which was a mediocre number. Our team revamped the whole website, and replaced images with small-sized images which now takes lesser time to load. After pulling down the image size, we worked on the front-end code updation to narrow down the unwanted tags and pages and remove them permanently from the site. This helped us to score 83 on 100 while running the speed audit again.
We collected reviews and feedback directly from the patient at the clinic. The feedback were considered and the reflections were made on the site, giving visitors what they wanted.
Phase 1
- Collecting patients’ information regarding the medical condition they visited the doctor for.
- Source of visit: most of the patients said they are from referrals
After analyzing the data, we optimized the site more. We started receiving 4 calls for the first month which converted to just one appointment. We enabled backlinks for various sites, and also initiated the goal to write useful blogs to cater to patients’ problems. As we set up Google Analytics for the site, it allowed us to understand the audience’s interest which effectively helped us in revamping the relevant pages.
As visitors’ numbers started increasing gradually, we received 10 to 12 calls a month, marking our first milestone.
Phase 2
Things didn’t go for a flying start from there. We capitalized on the doctor’s ability to converse in 5 regional languages. It was helpful for us to attract more people breaking the language barrier. We added the languages known as a separate banner section under the doctors’ profile prominently. We also included the list of hospitals the doctor was practicing, prompting us to add 4 more different locations, another brownie point there. We included the number of patients treated, experience, and success rate on the landing page.
In the banner of the website, we added the qualifications and reviews. For an easy conversion process, we added a Google reviews icon and a Call icon on the right-side end.
These were essential trust badges for the patients. We started to get over 30+ calls every month. Our Website also started ranking on the first page from the 5th page, which marked our second milestone.Â
Phase 3
This allowed us to give a much-needed breakthrough for our client, giving us a way to venture into the world of social media marketing. Loaded to the brim with a long list of social media content and informative videos, we started to engage with our audience through Instagram and Youtube handles.
We also started foraying into other regional languages to attract people from all corners so to get benefited from our content, so we started looking into posting our videos in Hindi, Tamil, Kannada, and Malayalam languages as well. We pinned trending topics for the doctor to talk about. The initial view counts were under 30 which started propelling ahead in less than 60 days due to the content-rich videos and the authenticity of the information provided. We also scheduled interviews with leading popular channels to spread awareness and good word-of-mouth.
In a time frame lesser than 180 days, we were able to witness a gradual spike in the number of website visitors. Not only did we manage to generate organic traffic, but our client also started getting huge conversions from the traffic within a 90 days time frame after the optimization. Increased visits also gave us an upper hand on doubling up the inquiry and conversions through calls, where the client received over 160 numbers.
Before(Jun 2022)
After(January 2022)
FINAL OUTPUT
Website Visitors
As a result, we managed to captivate a larger section of the audience with Dr. Karuna Kumar’s Youtube videos that managed to cross 100K views in a short period considering the below-average lackluster performance the client received before our marketing strategy. Finally, now we got 50 calls and 161 WhatsApp chats, and 10 appointments in a month. Now Dr Karuna Kumar has a separate clinic and he also planning to give free treatment to cancer patients.
Contact
Get in Touch With Us
Coimbatore Address
- 21/1, Periasubbanna Gounder Street, K.K.Pudur, Coimbatore, Tamil Nadu 641038.
- 090923 24222
- info@harveehealthcare.com
Chennai Address
- RMZ Millenia Business Park, Level 6, Phase II, Campus 4B Unit 602A, Kandancavadi, Perungudi, Chennai, Tamil Nadu 600096.
- 090923 24222
- info@harveehealthcare.com
Dubai Address
- Umm Sequeim 3, Jumeirah Rd Opposite Burj Al Arab, Villa #1 855 A Dubai.
- info@harveehealthcare.com
United Kingdom Address
- 3/2 Powderhall Rigg Edinburgh, United Kingdom EH7 4GA.
- info@harveehealthcare.com
We provide cost-effective healthcare digital marketing services for Hospitals, Doctors, and dentists, ranging from Web Development and Search Engine Optimization to Pay-per-click advertising and Social Media Optimization. Contact us for the best Healthcare Digital Marketing Services.
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