Successfully Increasing Website Conversion from 185 to 16K in less than 2 years
185 Users
Before Signing for Google Ads16000 Users
After singing up fo Google Ads
Insights about Dr.Sumitkapadia
Dr. Sumit has been a prominent and renowned vascular and endovascular specialist in Vadodara and South Gujarat. With decades of experience, he has been transforming the lives of thousands with his unequaled service and exceptional quality of treatment. His expertise and compassionate approach make him a top choice for those needing specialized vascular care in the region.
Challenges
Despite Dr. Sumit Kapadia's vast knowledge and experience as a leading vascular specialist, his website was attracting a mere handful of visitors, with few number of traffic on the website. The minimal traffic not only limited visibility but also left no room for conversions, prompting Dr. Kapadia to seek an experienced digital marketing team to boost his online presence and patient inquiries.
Solution
Harvee Healthcare uses Google Ads to increase Dr. Sumit Kapadia’s website traffic and patient inquiries. The targeted ads effectively boost patient inquiries and enhance his clinic's online visibility. This solution transforms his digital presence, leading to more engagement and conversions.
Our Strategy
At Harvee, we use digital marketing as a platform to ensure a practical approach to closing the gap between hospitals and patients. However, we don't advise using the same strategy for every client.
Instead, we first analyze the client’s profile, database, website, and vision and curate a specially crafted diversified marketing strategy that addresses their issues and lands them in a solution without needing to try out all the aspects of digital marketing after bone-deep market research and competitor analysis.
We noticed a lack of traffic to Dr.Sumitkapida’s website due to issues on his homepage. To address this, we recommended using Google Ads as the primary strategy to drive targeted traffic and improve site visibility.
What we did?
We implement our Google Ads strategy for Dr. Sumit Kapadia through a series of meticulous steps. First, we conduct in-depth keyword research to identify high-intent search terms relevant to his services. Next, we craft compelling ad copy that highlights his expertise and addresses patient needs, ensuring the ads resonate with the target audience.
We use geo-targeting to focus on users in Gujarat, optimizing the relevance of the ads. Our bid strategy incorporates both CPC (Cost-Per-Click) and CTR (Click-Through Rate) optimization to balance cost and performance effectively.Â
We also enhance the landing page to provide a seamless user experience with clear calls-to-action that drive conversions. Additionally, we perform A/B testing on various ad elements to continuously refine and improve campaign results.Â
This comprehensive approach significantly increases website traffic, boosts patient inquiries, and elevates Dr. Kapadia’s online visibility.
There is a significant difference in user count from Nov 2023 to July 2024
Highlights
The following graphs indicate the increase in the number of users and website traffic in the website after running a Google Ads campaign.
Results
As a result, we successfully captured a larger audience for Dr. Sumit Kapadia’s website, which quickly surpassed 5K users, a significant improvement from the previous lackluster performance. We also generated 59 calls and 35 WhatsApp chats in a month. Now, Dr. Sumit Kapadia has expanded his clinic and is actively exploring new ways to enhance patient care and community outreach.
Contact
Get in Touch With Us
Coimbatore Address
- 21/1, Periasubbanna Gounder Street, K.K.Pudur, Coimbatore, Tamil Nadu 641038.
- 090923 24222
- info@harveehealthcare.com
Chennai Address
- RMZ Millenia Business Park, Level 6, Phase II, Campus 4B Unit 602A, Kandancavadi, Perungudi, Chennai, Tamil Nadu 600096.
- 090923 24222
- info@harveehealthcare.com
Dubai Address
- Umm Sequeim 3, Jumeirah Rd Opposite Burj Al Arab, Villa #1 855 A Dubai.
- info@harveehealthcare.com
United Kingdom Address
- 3/2 Powderhall Rigg Edinburgh, United Kingdom EH7 4GA.
- info@harveehealthcare.com
We provide cost-effective healthcare digital marketing services for Hospitals, Doctors, and dentists, ranging from Web Development and Search Engine Optimization to Pay-per-click advertising and Social Media Optimization. Contact us for the best Healthcare Digital Marketing Services.
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